8 Bad Decisions When Creating a New Website

1. Free or Cheap Web Hosting – Many aspiring website owners are tempted by low cost hosting options. It’s understandable that someone would want a low-priced or free hosting company when starting a new website, but this can have serious consequences. Free hosting will be slow and will most likely include ads on your website that you have no control over. Even low-priced hosting tends to be slow and the customer service and support will almost certainly be inadequate.

You don’t need to spend a fortune on hosting. In fact, quality services are very reasonably priced . What you will quickly learn is that your hosting company will strongly influence the performance of your site. When your website goes down because of inferior hosting you’ll understand the true cost of not spending a few more dollars each month for a better option.

2. Not Buying a Domain Name – If you want your online business to be taken seriously, you need your own domain name. Many free hosting services, including blog platforms like WordPress, offer the option of having a website without needing to buy a domain name. Domain names are so inexpensive (can be less than $10 a year at GoDaddy.com) that there’s no reason to not buy a domain. Your domain name is crucial for being able to brand your website.


3. Not Getting the Right Domain Name – Buying the wrong domain name is almost as bad as not buying one at all. Unfortunately, finding the right domain name today is not an easy task. With millions of websites online your first choice will rarely be available. Your domain name should be easily remembered and relevant to your site. Very long domain names can be difficult for visitors to remember, and they increase chances for typos from potential visitors. If possible, choose a .com without hyphens (if it’s not possible to avoid hyphens, don’t use more than one) that contains a keyword. There are a number of tools available to help you to quickly find the right domain name.

4. Designing Exclusively for Search Engines – In attempt to gain strong search engine rankings, the human visitor is sometimes forgotten. Don’t prioritize search engine spiders over your visitors. It’s possible to design a user-focused website that is still search engine-friendly. If your website satisfies its visitors the traffic will come, and most likely so will search engine rankings.


5. Prioritizing the Look Over the Content – A lot of new website owners get excited about the new site and forget that the content is what will ultimately determine it’s success. Sure, a website should look good. But the content and usability of the site shouldn’t suffer at the expense of its appearance. Minimalistic designs are becoming increasingly popular, and one of the biggest reasons is that they allow for the content to be the focal point. Just as much time and effort should go into creating the content as goes into creating the design.

6. Forgetting About the Target Market – Every website is created for some target market or target audience. Try to always keep them in mind as you are creating the site. In order to succeed, you’ll need to provide them with what they want. It’s easy to forget about your target market and design the site how you like it, but what really matters is what your target market will think. Anticipate what they will be looking for at your site and find a way to meet their needs.


7. Poor Navigation – One of the most frustrating experiences for a website’s visitors will be trying to find something specific with poor navigation. The pages and sections of the site should be easy and logical for visitors to maneuver. For larger sites a sitemap and site wide search can be very helpful.

8. Ineffective Keyword Targeting – Part of attracting new visitors is using the right keywords and phrases. In most cases some research will be necessary to find the best words and phrases to target. There are a number of tools available to help with this research (some free and some paid). Google’s keyword tool is one of the better free options.



from dailybits.com

11 New Website Ideas to Make You Rich

It turns out, they’re right where you’re standing. You just need to look a little harder. Here are 11 under-represented site ideas to steal today and make you rich tomorrow. Be quick! The clock’s already ticking.

1. The Reverse Job Board
The mini pitch: “Buy and sell work online.”

What it is: You know all those job boards you see littered around the web? This is a job board flipped on its head. Think of it as a “work wanted” board. Instead of employers posting job offers, this is a place for service providers to post requests for work.

How it works: Designers, developers, writers, and anyone else wanting work can post their request, together with the percentage or fixed fee they’d pay to someone providing a lead.

Why it’s hot: More people than ever are turning to the web as a source of work. Sometimes it’s very hard to find it, or very time-consuming to browse offers and make pitches. Wouldn’t it be great if people could find work for you? And imagine getting paid just for referring someone you know who needs a new website or logo design.

Where the money is: Take a commission when work is successfully placed, or charge a monthly fee to either buy requests or see contact details.

2. Community Consulting
The mini pitch: “Yahoo Answers for website owners.”

What it is: A place where website owners can pay for advice and get opinions from a wide community of experts, dabblers and end-users.

How it works: Website owners use credits to post a screenshot with a link to their site, together with a list of their goals. Community consultants give advice, and credits are dished out between them accordingly. Credits can be cashed in or spent on questions.

Why it’s hot: Opinions and advice are essential to improving your site. This concept would shift the balance from whopping consultancy fees for one person’s opinion to micro-payments and group-thinking. It also puts a value on your own opinions and sagely advice at long last!

Where the money is: Website owners buy credits. Perhaps it costs 25 credits for them to submit their site for community consulting. You could take 5 credits, and get them to spread the remaining 20 between those who respond.


3. Online Debating
The mini pitch: “Wikipedia for arguments”.

What it is: Arguments litter every forum and web hangout. They’re very rarely controlled, and scarcely intellectual, insightful, or conclusive. There must be space for an online debating site that was well-managed and moderated.

The nearest I’ve seen is Squidoo’s “Hey Monkey Brain,” but I’m sure there’s space for more.

How it works: Suggest an argument. Pick a side. Build your case. Encourage the responses of others.

Why it’s hot: Everyone loves expressing their opinion. Your task is to help them do it in a controlled way, and one that you can monetize!

Where the money is: There’s a possibility that people would pay a small fee to start a debate, but it’s far more likely that most of your income would come from affiliate sales and carefully matched advertising.

4. Web Concierge Services
The mini pitch: “Your online butler.”

What it is: Ever wanted to achieve something online, but couldn’t be bothered to spend ages searching around or filling in all those forms to book flights and cinema tickets?

How it works: You make a request by email, text or voicemail to your online butler. It could be anything at all — perhaps, “two tickets for Die Hard 8 at my local cinema tonight”. Your butler dutifully acts on your request. There are automated services that help with this out there already, but an efficient, human-powered offering would stand head-and-shoulders above the rest.

Why it’s hot: Outsourcing and personal virtual assistants are hot topics right now. A market-leading web concierge service could be big business. Think of all the high-fliers, entrepreneurs, and other busy people out there. You could start one service for the super-rich end of the scale as well as one for other busy folks with less cash to splash.

Where the money is: Monthly subscription fees or per-use charges are the way to go here.

5. Live Auction Sites
The mini pitch: “Buy it now on steroids.”

What it is: Online auction sites are great, but few of them capture the same adrenalin rush and buzz that you get from a real auction room. I think there’s still space for a well-executed live auction site that makes listing and bidding super-simple.

How it works: Imagine a list of iPhones for sale — you can only bid on the one at the top, and it’s only available for minutes instead of days. Bids are live and backed by escrow, and when the top item’s been sold, the ones below float upwards and a new item becomes active and open to bids.

Why it’s hot: As a seller, it’s becoming increasingly complicated to list things online, generate buzz, and make a quick sale. A simple live online auction site could solve all that.

Where the money is: Make it free to list and just charge a commission for successful sales. You need to think carefully about how you’ll guarantee that all bids (and items!) are genuine. This could be by asking users to deposit funds into their account prior to bidding, or some other way.


6. Skill Trading
The mini pitch: “Swap skills instead of bills!”

What it is: An online hub to swap your skills for those of others. Instead of paying for services, you simply swap your own.

How it works: Need something doing? Post a “help wanted” ad, together with a list of your own skills and examples of your work.

Why it’s hot: There are thousands of highly-skilled designers, developers, writers, illustrators, musicians and other talented folk littered across the web. But right now, there’s no good way to connect them. Provided you offer a way to mediate any disputes, and ensure that trades are fair and backed by guarantee, a skill trading site could be big business!

Where the money is: Charge monthly fees, or a smaller fee per swap request. Or simply charge for hopeful applicants to get contact info.

7. Speedy book, DVD, game and CD sales
The mini pitch: “Sell anything with a barcode. Fast.”

What it is: Do you have a stash of books, games, DVDs or CDs lying around that you’re not using any more? It seems a shame, doesn’t it? A site or piece of software that enabled scanning of barcodes using a web camera in order to quickly list books could save hours and make megabucks.

How it works: Sign up, scan your books and name your price. Job done! This could work as a website, or it could be a standalone application that linked in with something like Amazon’s Marketplace.

Why it’s hot: Thousands of people have stacks of unused books, games and other items. They’re just too lazy to list them! That’s where you come in.

Where the money is: Take a small commission of book sales. (Or charge a flat fee for the software if you go the stand-alone app route.)

8. A Read It Later Site
The mini pitch: “The web’s reading list.”

What it is: A community reading list for the web. Feed readers are great, but they’re not very sociable, and adoption by non-tech heads is pretty poor. What the web needs is something that everyone can use and understand — an internet reading list!

A site that combines reading, archiving and sharing is long overdue, and would be much more accessible a concept for your technically-challenged friends and family.

How it works: Ever come across a great article, but didn’t have time to read it? You could bookmark it, but you’ll probably forget about it pretty soon. Wouldn’t it be great if you could mark a page to “read it later” and have it stored in an online reading list?

Then, once a week, you could take an hour out of your day and read through everything, tag it with categories, and check out the week’s charts of the most-read items.

Why it’s hot: Feed readers are hot. Community-based sharing of links is hotter. Combine the two concepts for an explosive mix! Yes, there’s a Firefox plugin that does this, but we need something with wider reach.

Where the money is: This is another concept best exploited via advertising. Who says advertising isn’t a good basis for a business model? It’s worked rather well for Google and Digg seems to be doing OK too!


9. A Live House Price Index
The mini pitch: “What’s your house worth right now?”

What it is: A live house price site backed by a powerful data-model, where house prices are overlaid on a map. There are already sites that do this to some extent, and the market is crowded. But if you could put out the first site to offer truly live, by-the-second house prices you’d be swimming in cash.

How it works: The data modeling would be very complex. You’d have to rely on a community-based element to correct your prices, and build a reliable estimation system based on previous house sales, local trends, market effects and the opinion of your users.

Why it’s hot: Every home owner loves to know what their place is worth. For property investors with large portfolios, the opportunity to track the value by-the-second would be incredible valuable. Furthermore, estate agents could probably benefit from a people-powered market index to help with their own sales and estimation.

Where the money is: The possibilities to monetize this concept are endless. Think private house sale commission, affiliate sales, estate-agent and property investor subscriptions, advertising, community ads, and more!

10. Real-Time Public Billboards
The mini pitch: “Your ad anywhere. Right now.”

What it is: A network of billboards, news stands and projectors linked to a single website that allows regular people just like you to place adverts in public spaces. Think of the “one million pixel” site but outdoors.

How it works: You register, upload your advert, choose a location, hit go and see a live webcam feed of your ad displayed in any public space in the world.

Why it’s hot: The cost of billboard advertising is prohibative to most small businesses and individuals. A public, global, mini-billboard network of ads for regular people and businesses that updates at the click of a mouse could earn megabucks. Make it work, and I’m sure Google would want a word with you too.

Where the money is: Simply charge a flat fee or monthly recurring cost to place an ad. You could split your electronic billboards and projectors into small segments, or sell the whole space or network to one advertiser.

11. Website Sales
The mini pitch: “The place to buy and sell websites.”

What it is: If you’ve got an established website to sell, where do you go? There is still no clear-cut market leader in this field. What’s stopping you from filling that gap?

How it works: List your website for sale at either a flat fee or auction rate. Include screenshots, traffic, pagerank and earnings info and watch the money roll in!

Why it’s hot: Domain name sales are big business. But selling a website for what it’s really worth, or buying an online property in a trusted way is still rather tricky.

Where the money is: Take a commission from successful sales in return for offering escrow and listing services, or charge for each listing.



from dailybits.com