Monday, September 21, 2009
7 STRATEGIES FOR MAKING MONEY BLOGGING
1. The “Flagship” or Big Blog Route
This is simultaneously the most profitable and most time-consuming blog venture. The flagship method directs all your focus on a few blogs in order to make them incredibly popular in their niche. Flagship blogs should have a large audience as well as high daily visitor traffic numbers.
These type of big blogs have a wide variety of monetization options with direct advertising sales being a big part of it. Know that not everyone can successfully create a big blog so attempt this route only if you absolutely believe that you have the networking skills, niche knowledge and marketing know-how that’s needed.
■Benefits: Fame as well as more monetization options/potential for your blogs, alongside personal satisfaction. Another advantage is that big blogs usually market or promote themselves automatically once a certain level of fame has been achieved.
■Disadvantages: Very time-consuming especially if you are not outsourcing the content creation or marketing duties. Expect a lot of work and experiment with creative promotional ideas if you decide to go this route.
2. The “Pay per Post” or Get Paid to Blog Route
This is rather simple. Set up multiple niche blogs on either your own domains or free blog hosts like Blogger. Maintain them over a period of time and focus on writing content and building up their Google PageRank, link profile and Alexa Rank.
Submit all of your blogs to multiple get paid to blog websites like Blogitive, Blogsvertise, Review Me, Sponsored Reviews, PayperPost, LoudLaunch and then start writing sponsored posts. I highly recommending using PayperPost as they simply have the largest amount of paid offers available.
■Benefits: The greatest strength of this method is that you don’t even need a large audience to make money. 20 people could be visiting and reading your blogs everyday and you’ll still be able to make at least $15 a day from each blog. If skillfully done over multiple blogs, this method can allow you to easily make over $1.5 K a month.
■Disadvantages: No passive income. You’ll need to spend time writing multiple sponsored blog posts, which can be boring and time consuming. Work will also be needed to maintain your multiple blogs, although that will be minimal after they have been optimized and running for some time.
3. The Automated Blogging or Splog Route
Automated blogging involves the setting up of blogs which automatically pull content from RSS feeds, search engines and news sources to serve as content on your website.
Some bloggers set this to pull partial excerpts of RSS feeds, which does go against some copyrights and one can choose to only include excerpts with a link back to the site in question. Monetization for automated sites is usually done through contextual ads like Google Adsense or affiliate programs.
■Benefits: Very little work needed to maintain these blogs as they do not need you to actively generate or write content. You might need to do a little SEO and regular maintenance now and then. Try if you are adventurous.
■Disadvantage: A weak potential for profit unless you understand the entire process perfectly and if you have quite a large number of blogs.I estimate that a fully automated blog will make you around $5 a month although the actual value depends on the niche and your skills. Assuming that this is so, you’ll need 1,000 blogs to make around $5000 a month. Splogs dwell in ethically gray areas as well.
4. The Text Link Selling Blog Route
The main bulk of your income through this method comes from selling text links to various webmasters and businesses who want to improve their site ranking in Google. While text link selling works for the flagship or other blog models as well, sites can be primarily built for text link sales as well.
The overwhelming emphasis here is on Google PageRank and niche relevancy so you’ll need to focus on these two factors. You can either convert a domain into a text link and sponsored post selling blog or you can purchase a domain with existing PageRank to sell text links for a quick buck. I suggest looking for link buyers directly through webmaster forums.
■Benefits: Selling text links or contextual text links is rather easy and doesn’t involve much work. Potential for profit will correspond to your Google Page Rank and niche. A site with a high PageRank and a profitable niche (mortgages, credit cards) will be very attractive to link buyers. Like paid review blogs, traffic is not a factor in these blogs as well.
■Disadvantages: Over Reliance on the Google PageRank algorithm means that your income may rise or fall depending on your actual Page Rank. There may also be a limit to the number of links you can sell which leads to an income ceiling.
5. The Made-for-Adsense or Made-for-Affiliate-Program Route
This involves setting up a blog around a specific topic with moderately high priced keywords (e.g. teeth whitening, car loans). You’ll only need to create around 25 keyword rich articles on the topic, optimize it for search, set up Adsense or affiliate programs and then leave them alone.
The main emphasis is on building links to the specific webpages, according to the long tail keywords you want to target. Search engine visitors will then find your blog and either click on the ads or convert on a product.
■Benefits: Not a lot of time involved as you can usually contract an experienced writer to develop the keyword rich articles. Not much time is needed to update the blogs as well and new material can be added on a bi-weekly or even monthly basis.
■Disadvantages: There might be a lot of competition in a profitable niche and search traffic might not lead to sufficient income, unless you go for volume and set up dozens of similar websites in other niches as well.
6. The Blog Network or Contract Blogging Route
This involves joining a blog network and getting paid to maintain and create content for blogs. You’ll get paid according to the amount of pageviews, possibly receive a token base fee in the hundreds or a share of the blog’s ad revenue.
■Benefits. Relatively stable monthly income because of the base fee. Contract work usually leads to more freelance blogging or writing assignments because of your proven ability or association with a specific organization.
■Disadvantages: Why bother? If you’re that good at creating and promoting a blog, set up your own website and keep all the profits. However, it is useful to note that a lot depends on the type of network or contract agreement you receive.
7. The Blog-as-Marketing or Branding Route
This method will only apply if you own an online business or provide a freelance service like web design, copy writing or marketing consultation. A blog can be used to help promote your personal or business brand and attract more customers.
This is an indirect method of making money. Ideally, this sort of a blog shouldn’t be plastered with ads or paid reviews because it can tarnish the image of the brand.
■Benefits. A blog can help your brand or business to develop much more search visibility because it allows you to easily create more fresh content that caters to specific demographics as well.
■Disadvantages. Your blog will only be as useful as the quality of the service or product you are pushing. The amount of money you earn doesn’t entirely depend on the quality of the blog but the value of your service/product as well. Income is therefore indirect and can be inconsistent.
from doshdosh.com
Monday, September 14, 2009
8 Bad Decisions When Creating a New Website
1. Free or Cheap Web Hosting – Many aspiring website owners are tempted by low cost hosting options. It’s understandable that someone would want a low-priced or free hosting company when starting a new website, but this can have serious consequences. Free hosting will be slow and will most likely include ads on your website that you have no control over. Even low-priced hosting tends to be slow and the customer service and support will almost certainly be inadequate.
You don’t need to spend a fortune on hosting. In fact, quality services are very reasonably priced . What you will quickly learn is that your hosting company will strongly influence the performance of your site. When your website goes down because of inferior hosting you’ll understand the true cost of not spending a few more dollars each month for a better option.
2. Not Buying a Domain Name – If you want your online business to be taken seriously, you need your own domain name. Many free hosting services, including blog platforms like WordPress, offer the option of having a website without needing to buy a domain name. Domain names are so inexpensive (can be less than $10 a year at GoDaddy.com) that there’s no reason to not buy a domain. Your domain name is crucial for being able to brand your website.
3. Not Getting the Right Domain Name – Buying the wrong domain name is almost as bad as not buying one at all. Unfortunately, finding the right domain name today is not an easy task. With millions of websites online your first choice will rarely be available. Your domain name should be easily remembered and relevant to your site. Very long domain names can be difficult for visitors to remember, and they increase chances for typos from potential visitors. If possible, choose a .com without hyphens (if it’s not possible to avoid hyphens, don’t use more than one) that contains a keyword. There are a number of tools available to help you to quickly find the right domain name.
4. Designing Exclusively for Search Engines – In attempt to gain strong search engine rankings, the human visitor is sometimes forgotten. Don’t prioritize search engine spiders over your visitors. It’s possible to design a user-focused website that is still search engine-friendly. If your website satisfies its visitors the traffic will come, and most likely so will search engine rankings.
5. Prioritizing the Look Over the Content – A lot of new website owners get excited about the new site and forget that the content is what will ultimately determine it’s success. Sure, a website should look good. But the content and usability of the site shouldn’t suffer at the expense of its appearance. Minimalistic designs are becoming increasingly popular, and one of the biggest reasons is that they allow for the content to be the focal point. Just as much time and effort should go into creating the content as goes into creating the design.
6. Forgetting About the Target Market – Every website is created for some target market or target audience. Try to always keep them in mind as you are creating the site. In order to succeed, you’ll need to provide them with what they want. It’s easy to forget about your target market and design the site how you like it, but what really matters is what your target market will think. Anticipate what they will be looking for at your site and find a way to meet their needs.
7. Poor Navigation – One of the most frustrating experiences for a website’s visitors will be trying to find something specific with poor navigation. The pages and sections of the site should be easy and logical for visitors to maneuver. For larger sites a sitemap and site wide search can be very helpful.
8. Ineffective Keyword Targeting – Part of attracting new visitors is using the right keywords and phrases. In most cases some research will be necessary to find the best words and phrases to target. There are a number of tools available to help with this research (some free and some paid). Google’s keyword tool is one of the better free options.
from dailybits.com
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